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Pretty Triangles: DIY vs. Hiring Experts

Pretty Triangles: DIY vs. Hiring Experts

Being asked to do something by my CFO was a big deal. And her request was simple: "Make the triangles pretty." Actual screenshot of email from CFO.  At my job as the Director of Marketing, I'd become known as the person who is able to take something...

Facebook: Where It Is, Who Uses It, and Best Practices

Facebook: Where It Is, Who Uses It, and Best Practices

Facebook was started as an exclusive social network for students at Harvard University in 2004. Then it branched out to allowing anyone at a college with a .edu email address. In 2006, Facebook opened to everyone. It’s worth keeping in mind that Facebook was not the...

Building a Brand

Fact: your company doesn’t need a logo, it needs a brand. Ok, let me back-up. A logo is valuable, however, it is only one small part of the greater sum of your company’s identity. David Ogilvy, deemed as the “father of advertising” in the 20th century,...

The 3 Core Parts that Make a Website

The 3 Core Parts that Make a Website

There are a seemingly infinite number of websites on the internet. How many did you visit today? How many did you visit yesterday? All of those sites were created — a series of actions that require time and effort and intentionality. Making a website may seem...